LACROIX Electronics

In this ninth episode, we give Carte Blanche to Alban-Thomas Beduneau, who has been the France Sales Director of the Electronics activity of LACROIX since 2019.

We go with him behind the scenes of customer service at the French production plant. He shares his perspective on the future with our customers, discussing issues in relation to competitiveness, technological innovation and ambitions for the Symbiose project.

Enjoy your listening!
(Podcast only available in French)


Having carte blanche, for me, means starting from scratch in order to achieve a result where the customer is 100% satisfied and the employees are happy.

Alban-Thomas Beduneau
France Sales Director of the Electronics activity of LACROIX

A podcast episode about customer service

Long-term customer support

I think that it is our long-term support, specifically, that makes our customers continue to work with LACROIX.

According to Alban-Thomas Beduneau, our customers choose us and stay with us because we share our strategic vision with them in a transparent manner. Trust, responsiveness and quality are also key criteria for building a lasting relationship.


Constantly changing markets

Currently, the French production site addresses two main markets:


In these markets, there has been a significant evolution in technologies related to electronic production, with the development of miniaturisation and the expansion of the Internet of Things (IoT).


Symbiose: a technological opportunity worth taking

 According to Alban-Thomas Beduneau, Symbiose, which is our future French production plant, represents a challenge both in terms of activity and markets. In this new plant, the aim is to develop the activity to €100 million. In order to do so, new markets will be introduced (IoT and electric vehicles for example), and new technologies will be used, with power electronics in particular.


Innovation: a survival guarantee

Innovation is paramount for our customers. If they do not innovate, they cannot survive. At LACROIX, we are following the same approach, with innovations in both manufacturing and R&D support.

In terms of R&D, both the recent acquisition of eSoftThings and the creation of the Impulse solution strengthen our hardware and software expertise. We also offer our customers DfM (Design for Manufacturing) and DfT (Design for Test) services, allowing us to develop a functional product which is adapted to our production tool, and also optimise the quality/cost ratio.


A customer relationship that has been transformed by the health crisis

Covid was a revolution; it changed the way we do things. After March 2020, it was like we had been struck by lightning. But even if the activity slowed down, it was essential that we keep in touch with our customers.

We established different tools that allowed us to do so, with video conferences, virtual visits or remote audits. We can do the same things we used to do, but differently, adapting and optimising. This is also a way of supporting the ecological movement, by taking a more responsible approach from a business point of view.


  • Twenty questions

    If LACROIX were a plant, what would it be?

    AB :

    An oak tree!
    For me, it symbolises strength, stability and longevity. We are a plant that will stand the test of time, and that means being specific about what we are trying to do with our customers. And also, an oak tree knows how to adapt to storms; it endures.

Alban-Thomas Beduneau: a short profile

An electrical engineer by training, he began his career as an engineer, designing electronic systems in the telecommunications, medical imaging and defence sectors.

In 2008, he joined LACROIX in sales, as an account manager and then a key account manager. He is now the Sales Director, working with his teams to support customers at the French site within markets that are constantly changing.

About Carte Blanche

In Carte Blanche, the LACROIX podcast that connects you to the electronics industry of the future, guests share their vision of the Smart Industry and the future of the industrial IoT, taking us behind the scenes of electronic design and production. They will share their own experiences and talk all about this 4.0 company.

What will the industry of the future look like? How can we support this major transformation? What are the key industrial challenges of tomorrow? All these questions will be answered by the employees of the Electronics activity of LACROIX, given Carte Blanche in this podcast.

Carte Blanche is available in French on the usual platforms: Deezer, Spotify, Youtube, Google Podcasts, Ausha and SoundCloud.


Carte Blanche – Season 1

Carte Blanche #1 – Stéphane Klajzyngier – On our way to 2020!

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Carte Blanche #2 – Emmanuel Thommerel – Industry in the age of data

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Carte Blanche #3 – Dominique Maisonneuve – A look at the Smart Industry

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Carte Blanche #4 – Emmanuelle Landru – Thoughts from an engaged plant manager

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Carte Blanche #5 – Stéphane Henry – The electronics industry: research and science fiction

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Carte Blanche #6 – Benjamin Gauchenot – A passion for operational excellence

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Carte Blanche – Season 2

In this new season, we are placing a special emphasis on our customers, our suppliers and our business ecosystem as a whole. You will also discover unexpected answers to a game of twenty questions…
The Carte Blanche format remains the same: engaged the employees of the Electronics activity of LACROIX who spend 7 minutes sharing their experiences.

Carte Blanche #7 – Jérôme Rouland – Customers relations above all else

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Carte Blanche #8 – Dominique Chanteau – A purchasing strategy that is both human and responsible

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Carte Blanche #9 – Alban-Thomas Beduneau – The future alongside our customers

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Carte Blanche #10 (upcoming episode)

Bear with us… We are still working on the next episode.



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