Explained

Yes to Symbiose, the factory of the future : LACROIX launches its web series focusing on the electronics industry

24 February 2021

LACROIX Electronics

Innovation Markets Offer Smart industry Strategy

The Electronics activity of LACROIX launches an original web series entitled “Yes to Symbiose, LACROIX’s electronic factory of the future” [Osez Symbiose, l’usine électronique du futur de LACROIX], which introduces and explains its industry 4.0 factory construction project, which will be completed at the end of 2021, Symbiose. By building on this flagship project alongside this original communication format, the embedded electronic systems and industrial connected objects design and production company wants to bring another perspective to the electronics sector, far from traditional communication methods.

Promoting the electronics industry

Presented by the Nantes-based actor Jérémy Sanaghéal, who combines humour with self-deprecation, this five-episode web series explains the industry of the future in an offbeat and innovative way.

lacroixgroup_landry_chiron_vp_communication

The purpose of these videos is to showcase the teams and expertise that is called upon for the Symbiose project while trying to break from traditional communication methods in the electronics industry.

The industry can sometimes suffer from an outdated image, while many projects demonstrate the sector’s current dynamism and a real determination in favour of reindustrialisation. Using the web series, we are aiming to highlight the modernity, competitiveness and spirit of innovation in our industry.

The industrial renewal across both France and Europe must go hand-in-hand with new messaging on the quality and strength of companies in the sector.

Landry Chiron
LACROIX Executive Vice President, Communications

Telling the story of the Symbiose adventure and giving the floor to project partners

Such as the timelapse implementation, these regular meetings broadcasted on the social media pages make it possible to monitor the progress of the building project. More importantly, they showcase the three pillars of Symbiose: technological disruption, social innovation and commitment to the environment.

It also involves giving the Electronics activity of LACROIX employees and partners in the project a chance to share their thoughts: EDF, Schneider Electric, Bpifrance and Spatio will each discuss the project as part of these videos.

By highlighting our partners, we underscore our mission to work in an open and innovative ecosystem. This way of working together is at the heart of the Symbiose project and the electronics industry in general,” concludes Landry Chiron.

5-part web series

Episode 1: Birth

With the participation of Vincent Bedouin, Chairman and CEO of LACROIX, Renaud Lemetayer, Maintenance and operational safety manager at Electronics activity of LACROIX, and Charlotte Clémot, operator at Electronics activity of LACROIX.

DISCOVER THE EPISODE 1

Episode 2: Industrial innovation

With the participation of Stéphane Zocchetti, Warehouse Manager at Electronics activity of LACROIX, Christelle Ménard, Customer Planner Referent at Electronics activity of LACROIX and Christophe Boy, Consulting and Tendering Director at Schneider Electric France.

DISCOVER THE EPISODE 2

Episode 3: Stronger together

With the participation of Emeline Petiteau, HR Operations Manager of Electronics activity, Dominique Mallard, AOI Manager, member of the experts and Digifriends of Electronics activity and Ingrid Le Corvaisier, Development Project Manager of Spatio agency.

DISCOVER THE EPISODE 3

Episode 4: The Environmental Approach

With the participation of Sophie Terrier, Quality, Safety and Environment assistant of Electronics activity of LACROIX, Cacharel Miaka, Customer support technician at the Environment activity of LACROIX and Guillaume Lelong, Innovation and Major Projects Manager at EDF.

DISCOVER THE EPISODE 4

Episode 5: Mission accomplished

With the participation of Eric Meynet, Operational Excellence Manager & Symbiose Project Manager of Electronics Activity of LACROIX, Claude Bourget, Director of the Beaupréau-en-Mauges plant of Electronics activity of LACROIX and Chloé Schiaffino, Investment Director – Bpifrance.

DISCOVER THE EPISODE 5

Bonus : Inauguration

With the participation of Vincent Bedouin, CEO LACROIX, Alban-Thomas Beduneau, Sales Director France and Eric Mongénie, Master Commodity Director Safran Aerosystems.