11 April 2017
This alliance with FIRSTRONIC LLC will provide support for customers of LACROIX in North America, in particular for automotive equipment vendors who have factories in the United States and Mexico and wish to collaborate with local partners specialising in the production of electronic assemblies.
With FIRSTRONIC, manufacturers have the flexibility and responsiveness of a regional player with factories in Grand Rapids, Michigan and Juarez, Mexico, while retaining the expertise and trust established with the Electronics activity of LACROIX.
From its perspective, FIRSTRONIC will be able to offer its American customers access to the European market thanks to LACROIX plants in Europe, ensuring continuation in the quality of service and opening the potential use of its design office.
This “alliance” will also enable consolidated purchasing by combining European and American spend vis-a-vis suppliers.
The group is creating a subsidiary, LACROIX North America Inc., as its beachhead for development in North America, and the first joint activities are scheduled for spring 2017.
Firstronic is also excited about working with the Electronics activity of LACROIX to fulfil our customers’ demand for electronic manufacturing services in Europe, as well as leveraging their strength in product design and development.
– John Sammut, President & CEO of Firstronic LLC
“This structural step in our strategic plan demonstrates our commitment to supporting our customers and their expectation to work with global EMS suppliers. It will help accelerate LACROIX’s international development outside Europe. FIRSTRONIC is a concrete response to the requirements expressed by our strategic customers. The collaboration with FIRSTRONIC is based on shared values, comparable processes, and very similar customers. FIRSTRONIC’s CEO previously managed an EMS of similar size to LACROIX Electronics. He is a graduate of INSEAD and knows Europe very well.”